The "F" Word: Fragrance
You see the word “fragrance” all over the place. It’s on the back of products you use around your house and on your body…so should you be concerned?
Let’s start with what the word “fragrance” actually means. The definition of fragrance is “a sweet or pleasing scent.” In short, fragrance is a simply how something smells. What fragrance does not mean is that something is a perfume or cologne.
Here’s where the difference comes in: natural fragrance vs. synthetic fragrance.
Natural fragrances are made of essential oils and raw materials derived from botanical ingredients harvested from the earth, not made in a lab. Ambre Blends oil essences and body care products are carefully blended from the finest all-natural ingredients.
Synthetic fragrances are the perfumes and colognes you commonly associate with the word fragrance. These are made with synthetic chemicals, fillers and potential hormone disruptors as well as parabens, phthalates, synthetic musks and more.
In order to protect our proprietary blend of amber essences, the FDA requires us to label our products as a fragrance, although we want our customers to know that our products are made with natural plant-based oils (fragrance) which will always be pure, fresh and made with utmost integrity. As much as we wanted to get away from the “f” word because of its bad reputation, we are choosing to comply with FDA standards, even though not all companies in our industry play by the rules.
If you know the story about how Ambre Blends got its start, you know that using all natural, pure ingredients is the top priority for us since Ambre is highly sensitive to synthetic ingredients. If you don’t know our backstory, you can read it here.
Ambre Blends all-natural oil essences are designed to complement your body’s chemistry. These organic infusions are activated by your body heat to uncover your own unique essence. This is what we like to call the art of natural fragrance. You can find out more about wearing, sharing and exploring Ambre Blends here.
As our product line has grown over the last two decades, the drive to keep things clean and pure is something we hold close to our hearts, and we will remain committed to this moving forward.