In numerology, 2017 is year one (2+0+1+7=10, which breaks down further to the single digit of 1). A universal “1” year represents the start of a fresh new cycle. 2017 bids us all to start something brand new, something that expresses our uniqueness and opens us up to new perspectives. This year feels different from all the others since it is a new beginning. This is a fresh start; things are falling by the wayside that do not service us anymore.
Ahnu: What It Means
To me, being that this is spring, launching a new scent now in year one is new. It’s a new beginning; a rebirth, refresh and restart. While creating the scent, the name “Ahnu” found us, which was a sign that it’s meant to be. The name Ahnu (pronounced “ah-new”) is derived from the Celtic goddess of well-being and balance, Anu. All of the names of Ambre Blends Essences (Ambre, Invoke, Solace, Unmasque and now Ahnu) have something to do with what is going on in my life when I create it. This one is perfect because it’s for everybody, it is universal.
You might notice that on the label of Ahnu Essence is a lotus flower. This is a symbol of purity, devotion, enlightenment, grace and rebirth. A lotus flower grows out of muck; through all the sludge and slime, this beautiful, brilliant, pure blossom grows and emerges. I look at this as a metaphor of life as we know it. We can make the best of our crummy environment and rise above it!
The violet label was also intentional, for it is the color of spirituality. Violet has the highest vibration on the visible spectrum. It is a color of enlightenment and imagination, getting us in touch with our deeper thoughts. Violet inspires unconditional and selfless love, it is devoid of ego and encourages sensitivity and passion. Violet expands our awareness, connecting us to a higher consciousness.
Returning to Our Roots
The emergence of Ahnu Essence represents a return to the clean earthly roots of Ambre. Ahnu is a balanced and transcendent aroma mixing the sweet, tenacious scents of tuberose and lotus flower with the warm soft notes of violet leaf, tobacco and champaca. Ahnu Essence is a fresh and suave natural fragrance which will simultaneously ground and enlighten you.
I like to describe the scent of Ahnu as an earthly rain. When it rains, the earth has cleansed itself. Ahnu is reminiscent of the fresh, earthly smell that happens when you walk outside on a spring day and it just rained. When a raindrop hits the earth and interacts with dirt, it comes back up into the air and releases what scientists call aerosols, which are what cause that fresh and almost sweet fragrance that you smell.
Here are some of the natural ingredients you will find in Ahnu…
I am extremely excited about the launch of our fifth scent for both what it means and how it smells. The last time we launched a new scent was on April 21, 2011, and now Ambre Blends has grown to be much bigger than it was back then. As much as I have been feeling the pressure for this launch, the excitement is on a whole new level for us.
I’ve been looking forward to creating a new scent for quite some time, and I feel like this is it. I truly believe that we hit the nail on the head with how Ahnu smells, and I can’t wait to share it with everyone! We’re all yearning for a new beginning, and we’re all starting fresh together. I hope you enjoy Ahnu as much as we do!
-Ambre Crockett, Owner & Creator of Ambre Blends
**Ahnu will be available for purchase on Monday, May 22nd
We’re often asked how we make Ambre Blends and what’s inside. We can’t reveal all of our secrets but we can give you a taste of how we make our 100% natural, handmade, organic products. From the body cream to the skin tonic, our products come in four unique essences all with Ambre essence as the base. If you haven’t tried layering your different products and essences, mix and match them to create your own combination.
Each essence is made to complement your body’s natural chemistry, which means they will smell slightly different on everyone. We’re giving you an inside look into some of the organic ingredients we source to produce Ambre Blends.
Rose: Found in the Invoke essence, rose is a great anti-inflammatory and antidepressant. Relieving anxiety, boosting self esteem and confidence, and increasing your mental strength are all reasons rose is commonly used in aromatherapy. When it comes to skin, rose helps fade scars, acne and cracks while giving you shining, fresh and youthful skin.
Amber: We can’t tell you the ingredients in our signature Ambre essence (it’s top secret!) but we will let you know that it contains a blend of amber oils. Amber oils have been used for thousands of years in Chinese medicine for several reasons including that they increase the heart’s energy flow. They have a psychoactive effect that relaxes the brain waves and are also used as a natural aphrodisiac.
Frankincense: One of the ingredients in our Unmasque essence people often notice is Frankincense. For skincare, you have to love that Frankincense helps lift skin and reduce the appearance of wrinkles with its anti-aging properties. It is also used to help fade stretch marks and scars, reduce stress, boost the immune system, lower blood pressure and improve digestion.
Sandalwood: Found in both the Invoke and Unmasque, Sandalwood has many health benefits you’ll love. Safe for both internal and external applications, Sandalwood makes a great antiseptic agent. Although it’s mild, it is used as an astringent which helps for tightening the skin. It soothes skin and helps heal scars, induces relaxation and positive thoughts, and can be found in many skincare products.
Neroli: Who doesn’t love feeling happy and being in a great mood? Neroli drives away sadness and brings a feeling a joy. Protecting you from coughs and colds in the winter, it can also treat food poisoning and cure skin infections. It’s an all-around immune system booster. Grow stronger and healthier with the help of neroli as it promotes the generation of new cells and stimulates the health of those already present.